Us vs Them: Vehicle cost comparison |
Below is a sample of two alternative
marketing options |
| Canada
Post – Unaddressed Admail™ |
8 1/2" x 11"
flyer, 40,000 copies |
Printing: $ 1,100* |
Mailing Prep: $ 450* |
Postage: $5,920 |
Pre-Tax Total: $7,470 |
The same size black & white ad with us? $905 |
With 40,000 printed flyers, you are reaching less than half the amount of readers that the The Senior Paper reaches each month and this is only if all of your 40,000 flyers are read. How many will be discarded as junkmail before they are ever read? The Senior Paper is a paid-for publication. It isn't discarded. It's read.
| Print
display ad in daily (or major) city newspaper |
|
Measuring approx 10" wide x 10" height; |
|
Cdn cities, total population of 200-250,000** : $5,000 |
|
Cdn cities, total population of 150-200,000**: $4,600 |
|
Cdn cities, total population of 75-150,000**: $3,800 |
|
The exact same ad with us? $1,248 |
A recent study
found that 73% of Canadian adults (age 18+) read "a printed edition
of a daily newspaper each week", however the study also showed
that less than 50% (average) of the respondents read a printed
paper between Monday-Thursday.
This study did not breakdown age demographics of the readers and it did
not determine which newspaper printed between Monday and Thursday was
most read by the 50% who stated they read "a printed
edition of a daily newspaper".
A breakdown of demographics***
(using the 150-200,000 population city as an example) can show
a rought estimate of how many potential (not actual... just potential
) readers are viewing your advertising message in a major city daily
publication:
Age |
% of Ttl Pop.*** |
Potential
readership, Mon-Thu |
The Senior Paper |
0-19 |
23% |
23,000 |
n/a |
20-59 |
57% |
57,000 |
n/a |
60+ |
20% |
20,000 |
80,000+ |
You end up paying advertising prices for the full readership when on 20% is your target audience. With The Senior Paper, you're getting 100% of the target audience you want!
*Prices
reflect an average of cost of 6 different prices found online via search
engine between Jul 10/11 - Aug 21/11 • Postage cost is based on
Canada Post's published basic Unaddressed
Admail™ per-piece rate of: 14.0¢ + .08¢ transportation
fees. • **Prices taken from available online newspaper media kits
in the respecitve markets and applied with weighted average. • ***Statistics
Canada • GST/taxes not shown in prices above